Accepting applications Fully Funded

Google Free Digital Marketing Course: Skillshop Learning Guide

Last updated Oct 15, 2026

Level

short-course

Organization

Google Skillshop

Field

Digital Marketing, Online Marketing, AI Tools, Video Marketing

Funding

fully funded

Overview

Google's free Fundamentals of Digital Marketing course, offered through Google Skillshop, is a beginner-level, self-paced online training program. It is designed to help individuals understand online marketing and effectively use digital tools. The course covers current marketing topics, including AI tools and video marketing, across 17 modules packed with practical exercises and real-world examples.

Coverage

This is a completely free online course. Upon successful completion of all required activities, participants will earn a badge or award. This completion award can be added to their Public Skillshop profile and LinkedIn profiles to showcase their newly acquired skills. It is important to note that this free course is distinct from the Google Digital Marketing and E-commerce Professional Certificate offered through Coursera, which is a separate program with its own payment conditions.

Eligibility

The course is intended for beginners who wish to gain foundational knowledge in digital marketing. There are no explicit nationality restrictions mentioned, making it generally accessible to Ethiopian students and individuals worldwide. Participants must have reliable internet access and a suitable device (such as a computer, tablet, or smartphone) to access the course materials.

Requirements

To participate, you need an internet connection, a suitable device, and a Google account for signing in to the Skillshop platform. As it is a beginner-level course, no prior experience in digital marketing or specific academic qualifications are required. There is no scholarship application dossier or complex documentation needed for enrollment.

How to apply

To enroll in the course, open the official Google Skillshop course page using the provided application URL. Sign in using your Google account or the method offered by Google. Once signed in, enroll in the "Fundamentals of Digital Marketing" course. Proceed to work through and complete all the required learning activities and assessments as instructed on the platform. After fulfilling all requirements, you can access your earned badge or award from your Skillshop profile.

Notes

The course has an estimated duration of 40 hours, but the actual time taken to complete it may vary depending on your individual learning pace and prior knowledge. It is crucial to understand that this free Skillshop course is separate from the paid Google Digital Marketing and E-commerce Professional Certificate available on Coursera. Always refer to the official Google Skillshop course page for the most current enrollment terms, access conditions, and requirements for earning the completion award.

Source & Verification

Host organization: Google Skillshop

Original source: Scholarships365

Official application page: https://skillshop.exceedlms.com/student/collection/1830706-fundamentals-of-digital-marketing

Verify the deadline, eligibility, and document list on the official website before applying.

How to Apply

1

Read the full requirements

Visit the official application page and read all eligibility criteria carefully before investing time in the application.
2

Gather your documents

Collect transcripts, certificates, and references. Official copies may require apostille — start this process early.
3

Request recommendation letters

Contact your referees at least 4–6 weeks before the deadline. Brief them on the scholarship and your goals.
4

Write your motivation letter

Be specific about your goals, why you chose this program, and your plan to contribute to Ethiopia after completing your studies.
5

Proofread and submit early

Submit at least 3–5 days before the deadline. Technical issues are common — never submit on the last day.